Running a business in this digital age is an exciting one. There are lots of great opportunities to be had as a business and for those who’ve been kicking around prior to the internet, embracing all things digital is essential.
If not, then your company might risk being left behind. Change is inevitable and something to accept when running a business, particularly in 2023. Here are ten ways to help run your business in the digital age.
- Know your customers better
In order to run your business successfully, it’s beneficial to know more about your customers and what they’re after when it comes to your products and services.
Your customers are critical to business and if you’re not keeping them satisfied, they’re likely to find greener pastures elsewhere. With that in mind, there are lots of opportunities in the digital world to learn more about who your customers are and what you need to work on in order to get them to come back to your business.
From analyzing current sales data to conducting market research, there are many ways in which you can garner more intel on your customers for the benefit of your marketing and advertising efforts.
- Create an app for your company
A great way to thrive in this digital world is through web applications. Many businesses nowadays are taking advantage of the popularity that comes with mobile phone apps. Nowadays, mobile phone usage has rocketed, with most people owning a mobile phone and using it for online browsing.
In fact, mobile apps are very popular with nearly half (48%) of small businesses owning an app in 2023. This has improved from prior years and will likely continue to rise as more people find the benefit of mobile browsing more useful.
With that being said if you’ve got the capacity and need for a mobile app, it’s worth outsourcing it to a company that can develop and build it for you. With professional app developers, you’ve got the benefit of targeting a new or existing audience without needing to spend the time and internal effort on creating an app yourself!
- Focus on creating quality content
Content is king and it’s going nowhere fast when it comes to what’s popular on the internet. The more content that you put out there – and the higher the quality – the better. Focusing on creating quality content is what’s going to put you a cut above the rest.
Take a look at the current output of content and consider whether there needs to be improvements within your internal team. For some, it might be a case of needing to outsource this part of the digital business to a marketing company or agency.
Quality and relevance are the most important qualities when it comes to creating content. It’s these qualities that will get your content noticed and more importantly, your business in the spotlight.
- Put your business on all of the social media platforms
Talking of content, is your business doing all it can do in order to get itself noticed online? Social media platforms are plentiful and are something to think about when trying to garner more attention online.
From Instagram to YouTube, Snapchat to TikTok, it’s important that your business remains relevant where possible. You might not be a company that has an extensive amount of experience with social media but it’s beneficial to brush up your knowledge where you can.
Explore the social media platforms themselves and how they might benefit your business specifically. You may find that some social media platforms are a lot more effective in their goals for your business than others are. While there are plenty of social media platforms to choose from, it’s important that you’re not spreading yourself too thin and compromising your efforts.
- Improve your website’s SEO
Your website is the digital face of the company so it’s important to ensure your website’s design is at peak performance. That not only means the look of the site but also how it does when it comes to SEO. Otherwise known as search engine optimization, it’s a way of helping ensure your web pages rank as high on the search engines as possible.
This can be done in a number of ways, so whether you have knowledge of basic SEO or not, hopefully, these tips are a good starting point.
Keywords are important because it’s the words that users type into search engines with the hope of finding the answers to their questions. You want to ensure you’re using the right keywords for your site on a regular basis. With that being said, look to update your keywords regularly.
Be selective with the words you choose and if you don’t know how to conduct keyword research, then it’s worth giving this to someone else with knowledge to do it effectively.
Optimize your images for faster page loading
Your images and any media placed on your web pages are something that contributes to the performance of your site – mainly page loading speed. If your pages aren’t loading within seconds, then you’re likely to lose traffic to your site as a result.
With that being said, be sure to optimize any images and media files by compressing them. That way, the size of the images won’t impact the web page loading speed as severely.
Update your site’s content regularly
Think about updating your content regularly so that the site itself remains fresh and current. From your ‘About Us’ page to the main landing page that your users see for the first time when interacting with your business. Keeping it updated is a simple and easy effort but one that many businesses forget to do.
- Take advantage of cloud computing
Cloud computing is a technology that has certainly come on leaps and bounds over the years. While ti was initially considered a security risk, it’s strengthened to become one of the most trusted resources in terms of technology for many businesses nowadays.
With limitless storage and accessible capabilities that are restricted with traditional computers, cloud computing is something that you should take full advantage of where possible. There are a lot of online applications and tools that now use cloud computing so it’s not something that you would likely be able to avoid anyway.
- Collect feedback
What do your users and customers think of you and your business? It’s important to gather feedback to understand where you’re hitting the mark with your customers and where you might want to revise your efforts. It’s important that you’re gathering this feedback in a proactive manner and that you’re looking at ways to do it, that is successful.
Think about conducting surveys where customers are requested to fill in the information and in return, you could offer them some sort of reward. There’s nothing like an incentive to get people to fill out boring feedback forms. Think about company discounts and other freebies you might be able to send their way.
- Keep one eye on your competitors
While it’s important to stay in your lane and to not focus too much on what others are doing, there’s always a benefit to keeping one eye on your competitors at all times. This is important because knowing what your competitors are up to, allows you to keep your ear to the ground, should some sort of opportunity come up.
As a digital business, it pays to be attentive to your competitors and to spot the gaps in the market where they might not be. Perhaps they’re doing something that you could do better as a business.
- Stay up to date with all the latest trends
It’s important to keep up to date with all the trends that go on when it comes to the online world – of which there are many.
It can be hard to keep up with what’s relevant and what’s yesterday’s news. With that being said, try to find the relevant trends that make sense for your business to interact and create content on.
There are lots of ways in which you can utilize potentially viral trends for the benefit of your company. It’s all about working smarter – not harder!
- Experiment with marketing strategies
When it comes to marketing, be creative with your strategies. Think outside the box and don’t neglect the marketing opportunities that are available both online and offline. A great marketing team will utilize all areas of marketing, however niche or generic they may be.
Experimentation with marketing is important because chances are, it’s going to take a lot of trial and error before you end up finding that sweet spot. When you do though, it’s going to help you greatly in getting that exposure and all-important sales for your business.
There are lots of great ways that a business can operate successfully in the digital age. With that in mind, make sure you take advantage and note of all these tips going forward. The digital age is one to take fully by the horns when it comes to running a business in 2024.