Being a parent changes everything. Your kids are your number one priority, but frustratingly enough, you have to prioritize other tasks (like making money and your career) to support them.

Young male employee or designer sitting by desk in front of laptop in office and analyzing online da

The good news is that you can absolutely do that while still being at home to watch your kids grow up and bond with them, unlike you could in the past.

Yes, remote working marks a huge shift in how we can raise our kids while still having a career, but that’s not the only option. You can also now easily start up your own business, or work on advertising your existing skillset, thanks to how easy it is to set up your own website.

Understand Your Business

Your business could be anything. It could be a design service. It could be writing. It could be as a part-time handyman. Either way, it’s so important to have a digital presence in today’s world–starting with your website.

Once you have clearly outlined what your business is, you’ll then want to work on building up that digital presence so that you can either start earning while you sleep, or, alternatively, start fetching leads and growing your reputation automatically. 

Try to Choose an Approach That Can Be Automated

If you want your side hustle to succeed it’s best to choose an approach towards your skillset that can be automated. For example, if you are a handyman, consider creating paid tutorials that take DIYers step-by-step through a process, instead of doing the job yourself (or both simultaneously).

If you are a designer, you can create digital assets for sale.

There are so many ways you can sell digital products automatically to prop up your income without taking too much time away from parenting. If you don’t know yet, it’s time to brainstorm.

How to Choose a CMS

There are two main types of CMS. There’s the standard content management system, like WordPress. WordPress is great if you want to create a destination where you can build up your reputation. Want to be an author? You’ll want your own author website. Work as a freelancer? Then you absolute, 100% need your own portfolio website.

If you want to sell, you’ll want an option like Shopify, which has more built-in shopping tools and services.

You can even combine them!

Set Up Your Website

You will want your site to be built correctly and fully optimized to rank for the key phrases you’re going after. This means your website will be ready to go technically, the content is top-notch, and everything is ready to rank on those competitive search engines. As a dad, of course, you don’t have a lot of time to tweak and test. That’s why it’s a good idea to hire on a company that can offer you WordPress SEO services, design and development to help cover those essential bases.

Build Your Reputation

There are several ways that you can build up your reputation online.

  1. Find all Name-Place-Address listings available to you and add your business.
  2. Start guest posting in industry-relevant publications to get your name out there.
  3. Build up a social media presence

This can be a full-time job all on its own, yes, which is why you’re going to want to use AI and other automation tools to automatically cover a lot of the legwork involved. You can use AI-powered templates, use automation features to cover your marketing tasks, and more.

, How to Set Up a Side Business at Home: a Guide for Dads, Days of a Domestic Dad