There can be no doubt that since that fateful day way back in 2008 when Apple chose to revolutionize how we used our smart devices and introduced the incredibly popular App Store, the default way to interact with most things on the internet is via an app.
While websites remain a vital component of any legitimate business, more and more are starting to see the advantages of moving certain functions from their sites into custom-made mobile apps.
This is due to plenty of reasons, with the ability to easily interact with their customers perhaps being one of the top. In this post, we are looking at how dedicated applications can utterly transform the way you interact with those who ensure your business can keep operating.
Personalized Interactions Enhance User Satisfaction
Mobile apps might not be as widespread as you might imagine, purely because they are far more complex to generate (at least in any meaningful sense that will ensure a quality product) than a standard website. However, by choosing application development services that are able to assist you through the process and understand your requirements, you are more likely to end up with an app that allows you to create personalized interactions with those you want to use. Once you have developed your app, published it on any or both of the major app stores, and promoted it to new and existing customers, you should discover a considerable leap in interaction with your brand. This might be via simple actions such as sharing content you have posted on the app to actual conversions that come from an easy-to-use interface combined with a plethora of integrated payment options.
Streamlined Navigation Ensures You Can Direct Customers To Precisely Where They Want To Go
This point could be a double-edged sword in that if you get the layout wrong, you will have counter-productive outcomes rather than those you actually want. Nevertheless, if you select a quality development agency that knows what they’re doing, you ought to end up with an application that has remarkably streamlined UX, which enables your users to move around and end up exactly where they want to be. There is nothing worse as a customer (and ultimately a business owner) when you have to spend any amount of time rooting through the navigation system to find the products you want to buy. At best, this could result in a lost sale, but at worst, it may result in a complete abandonment of your brand altogether. Fortunately, because of the way that most apps are created, you can utilize navigation and UX best practices that will make it more likely your users can get to where they want to go, add the time or service to their cart, and possibly upsell based on user analytics (more on that later) and then nudge them towards the checkout where they will pay. The more straightforward this process is, the better the outcomes will be for all involved.
Real-Time Support Boosts Customer Engagement
One of the great things about opting to communicate with your customers via an app as opposed to other channels is that you have multiple options concerning how you communicate with them. Due to how they are created, it is relatively straightforward to integrate AI chatbots into the messaging system, meaning you can ensure real-time communication regardless of the time zones you operate in. Now, there is a caveat here: all chatbot inquiries ought to be double-checked by a human, and the customer should be contacted if the bot is unable to answer their inquiry. Nevertheless, the fact remains that an application offers the chance to allow potential and actual customers to speak directly with you in a way that is easy for them and, hopefully, results in a sale for you.
Push Notifications Keep Users Informed Of Any Relevant Updates
When one mentions push notifications, plenty of people get turned off as a result of how they used to be sent out. In the world of websites, these notifications can become irksome at best and are the cause of plenty of folks avoiding them entirely. However, people are slightly more trusting when it comes to mobile apps purely because of the various updates that Android and iOS have pushed out to help them better manage the notifications they receive. While this can sometimes result in less interaction if a user has turned them off, in most cases, if someone has made the active decision to download and install your app on their device, they are probably pretty happy to get various offers or updates delivered directly to them as they go live. Using these features helps you to push out updates on whatever you deem relevant, and when combined with analytics, you can see what’s working and what’s not. Just make sure to take it easy, though, as too many can put folks off and cause an opposite reaction to the outcome you wish to receive.
User Feedback Shapes The Way You Operate
Many applications will have areas where users can input their personal feedback on pretty much anything they deem to be relevant. This could be about the user experience, the products you offer, or really anything that they believe is worth updating you about. This is a genuine treasure trove of data that you can utilize to improve your offerings massively, the best part being that it is all for free and from those whose opinions matter.
Analytics Provide Insights Into Behavior, Further Enhancing Your Ability To Improve
Data often forms the backbone of any business’s ability to increase value over time. While this can be tricky to gather on a website, it is typically more straightforward using an application, even with the granular control offered by the application marketplaces. As long as you collect the data in accordance with data laws, you can use it to improve the service you offer your users and boost revenue by gaining a far more in-depth understanding of how they interact with you and what they buy. You can then use this data to promote items to specific users who are more likely to purchase them, improve navigation, make it more likely to convert a casual user, and much more.
If you want to boost the number and quality of your interactions with your customers, you should consider developing an application. The app can provide incredible insights into your users and what they want, allowing you to promote products based on the data they provide.
