“I participated in an Ambassador Activation on behalf of Dad Central for the #MyHeroMom program by the Northwestern Mutual Foundation. I received a promotional item to thank me for participating.”
Have you ever had a loved one struggle with cancer? It is hard to say that you haven’t known or come in contact with a person in your lifetime that hasn’t been effected by cancer. For instance I have been graced to come in contact with a few people in my life that won their battle against cancer, and some that did not. One of the most inspiring cancer stories I know, is the one of my Mother-In-Law, which battled against Non-Hodgkin Lymphoma. It is always tough to face an illness, especially when it confronts a loved one. Bertha, my mother-in-law was blind-sided by this a few years ago, as she battled mantle cell lymphoma. The pain and struggle she endured seemed to be so unfair. All the time in the hospital, travelling for consultations, treatments, and doctors visits really took a toll on her body and mind.
Now every time I have a chance to support cancer awareness or help fight the battle against cancer I love to do my part. So this year I am joining the efforts with Northwestern Mutal and Alex’s Lemonade Stand to raise funds for childhood cancer.
Through May 13, Northwestern Mutual is rallying sons, daughters and those who want to honor their own “heroic” moms or mother figures by uploading images of them to Twitter, Instagram and/or Facebook with the hashtag #myheromom. For each social action (image upload, Facebook share and like, tweet and retweet) generated by consumers, the Northwestern Mutual Foundation will donate $5 to its nonprofit partner, Alex’s Lemonade Stand Foundation (ALSF), up to $50,000 for childhood cancer research.
#MyHeroMom is just one of the many ways Northwestern Mutual is committed to accelerating the search for cures to childhood cancers and to providing support to families battling the disease. Since 2012, the Northwestern Mutual Childhood Cancer Program has supported more than 2,500 children and families and funded more than 26,000 research hours toward life-saving cures. ALSF works directly with physicians, scientists and nurses to identify the specific challenges they face in bringing new treatments to children with cancer and develops grant opportunities to speed up the process of bringing the most promising and life-saving treatments to seriously ill children.