On my trip to the Disney Social Media Moms Conference, Disney Junior invited LeVar Burton, David Arquette, Tim Gunn and Ariel Winter to help unveil the Disney Junior’s Give a Book Get a Book Get a Book nationwide program. During our breakfast Nancy Kanter, Executive Vice President and General Manager, Disney Junior Worldwide and First Book Board Member, Dr. Martha Bernadett announced the program.
Disney and First Book will provide for the donation of up to one million books to U.S. communities in need and will present families with free digital books from Disney Publishing Worldwide, through a new program announced today, Disney Junior’s Give a Book, Get a Book. Storytelling is the foundation of the initiative designed to inspire parents and caregivers to spend time each day sharing stories that help develop the critical thinking, vocabulary and language skills a preschooler needs. The program includes a redemption code offering a free Disney Digital book and a way for families to experience giving back by donating books to the community of their choice. Disney Junior’s Give a Book, Get a Book, also includes public service announcements, free storytime events at Boys & Girls Clubs of America and Disney Store locations, and interactive Radio Disney events.
Families can now take advantage of an all-new website, GiveaBookGetaBook.com, featuring tools and resources for parents and caregivers that promote the value of storytelling and offer interactive activities. Beginning April 21 in Disney Store locations and later this summer at other nationwide retailers, there are two ways to Give a Book, Get a Book.
For a limited time, with the purchase of any specially-marked Disney Junior book or product, receipts or packaging will include a redemption code allowing kids and families to direct the donation of a book to First Book in the region of their choice and to access a free Disney Digital Book to share as a family. Additionally, Give a Book, Get a Book bookmarks with redemption codes will be distributed to visitors at participating public libraries and Radio Disney events throughout the summer. With the help of families across the United States, Disney and First Book will donate up to one million books through this program.
Join Me and Disney Junior’s Give a Book Get a Book
During the breakfast I felt inspired by LeVar Burton, and that I was missing out on reading with my children. Too Me, I feel that the role of the father is more important now than ever. Prior to the Disney Social Media Moms Celebration I was not actively spending time with my kids reading. Now, I have challenged myself, and look to challenge other Dads to read with their kids. Lets turn off the TV and Video games, crack open a book to indulge in the words of a heart felt author. To start, we are setting thirty minutes a day aside, to take turns read a story. Can you do the same?